Press
News, pictures and facts about The Picture Org(anizer) and the Well Tools, our photo and video apps for Windows, Mac and Lightroom Classic. Writers and editors are welcome to use everything on this page.
Download the press kit (.zip, 3 MB)
The zip holds the press release, the logo, every app icon at 1024 px, a feature graphic for each app, screenshots of the apps, two pictures of the whole lineup and a photo of the founder.
Latest news
November 2, 2026: Family photo studio releases the Well Tools, eight stand-alone apps that take the busywork out of digitizing photos and home movies
The Picture Org(anizer) today announced the Well Tools, eight stand-alone desktop apps for photographers, scanning services and families who digitize prints, slides, film and videotape. Each app is focused and is sold on its own, and all run on Windows and Mac and inside Adobe Lightroom Classic, with a 21-day free trial. Read the full press release.
Quick facts
Company: The Picture Org LLC, trading as The Picture Org(anizer). A family-owned media preservation studio founded in 2020 by John Spear, with studios in Sammamish, Washington and Depoe Bay, Oregon.
Products: eight released apps, each sold on its own. Squarewell, Spoolwell, Matchwell and Sortwell are $49; Pivotwell, Datewell and Labelwell are $29; Sweepwell is free. The Well Tools Bundle of Squarewell, Spoolwell, Pivotwell, Datewell and Labelwell is $149.
Platforms: Windows and macOS, each with a Lightroom Classic plug-in. Everything runs on the user's own computer.
Trial and license: 21-day free trial with every feature on. One license covers one person on up to two computers.
Coming next: Speckwell, Memorywell and Renamewell.
The apps
Pictures
Every photo shown in these pictures comes from the founder's own family collection. Please don't change the logo or the app icons.
Contact
For review licenses, interviews or more pictures: John Spear, Founder, john@ThePictureOrg.com, (425) 200-5314.
The Picture Org(anizer)™ name and logo, and Squarewell, Pivotwell, Datewell, Labelwell, Spoolwell, Matchwell, Sortwell, Sweepwell, Speckwell, Memorywell and Renamewell, are trademarks of The Picture Org LLC.